The Dealer LOGIX® Story


	Our Story Twitter Dealer LOGIX®: Strategic Solutions for Challenging Times “Just thinking about getting my car serviced gives me a HUGE knot in my stomach. Pushy people talking at me as if I was some silly little woman and speaking some language I don’t understand. I shared my frustration with a friend who suggested I go to the nearby dealer and ask for The Dealer LOGIX® Experience. Still skeptical, I waited a few weeks until my trusty car could barely limp into the auto dealer. I parked, marched through the showroom, put on my “fight face” and headed for the service department. I braced myself for double-speak, a headache and an empty wallet. Surprisingly, I was greeted with a smile and an outstretched clean hand and I immediately relaxed. I talked; he listened and gave me service choices I understood for a surprisingly reasonable price. Feeling a bit silly I asked, “Is this the Dealer LOGIX® experience? “Sure is,” he said. True story. Vehicle service customers across the country are experiencing the ease and comfort of the Dealer LOGIX® sales process. Developed in 2005 by Denver’s Mark Brandon, Dealer LOGIX® transforms the traditional and commonly frustrating service experience into one which informs and empowers customers in making comfortable service choices while GROWING YOUR business revenues even in these challenging times. Why spend all the money to get your customer in the door only to try to get them out as fast as possible with an outdated service sales process? Today’s consumers are adapting to an unsettled economy with savvy choices. They aren’t trading in the old models as often and are now focused on service and service options. They ask questions. They want value. They want a service experience that is pain-free, respectful and practical. Dealer LOGIX® focuses on the unspoken service needs and desires of each customer. “And, with new vehicle sales continuing to decline month after month, the Dealer LOGIX® process guarantees repeat service department sales as your customer pipeline grows and vastly improves customer satisfaction. Our process is consumer driven. We talk to our customers regarding past service experiences so that we can guarantee a satisfying one via our process. With Dealer LOGIX®, it’s about value, not price,” Brandon notes. Brandon, founder of Dealer Technology Group, and parent company of Dealer LOGIX®, took his experience in the technology and automobile industries, set his sights on best practices, developed the software and created the innovative Dealer LOGIX® experience. “Our sales process offers all the options, all the time…we guarantee it!” “Research shows that customers desire – if not demand – quick service check-out times. And the longer a customer waits at the service center the lower the satisfaction. The Dealer LOGIX®’s sales process focuses on improving the customer experience and we hear daily how appealing the process is. This is just one of the key performance indicators of Dealer LOGIX® process. The other is increased revenue.” Brandon adds. HOW DOES IT WORK? Delivered as a software service, or SaaS, Dealer LOGIX® is 100% web-based and runs in the browser. Requiring no software or hardware to install or update. Training by the Dealer LOGIX® pros ensures that your team masters repeatable sales processes with technology tools other systems do not offer. Each service sales person sells more using a simple, repeatable process that they and customers prefer. The easy-to-use applications can be mastered in minutes and offers a menu of service choices for each customer. THE DEALER LOGIX® PARTNER NETWORK Dealer LOGIX® has developed long-term relationships with an extended network of industry-leading partners for the sales, delivery and training of The Dealer LOGIX® Experience. This network leverages the collective strengths to deliver to each customer a sales processes and system of unparalleled value. Dealer LOGIX®’s PROVEN PROCESS: INFORMS valued customers of required vehicle maintenance, EDUCATES customers on options for preventative maintenance, EMPOWERS customers in the entire sales process, and DISCLOSES what the customer is asking for and what they are declining in a respectful, easy-to-understand format. The Dealer LOGIX® experience will save your customer’s time and money, increase your effective labor rate and grow parts department sales. That’s our story and we’re sticking with it!